WE’RE LUI: THE NEW RAZOR AND BODY CARE BRAND DESIGNED TO ELEVATE SHAVING
We believe shaving should be a more beautiful experience. Up until now hair removal was considered a chore, but we’re here to change that: we think shaving deserves a place in the self-care routine.
So we’ve created conscious products that elevate your daily beauty ritual while considering body and planet. It doesn’t hurt that they look great while doing it.
Whatever your texture.
Prickly. Fuzzy. Curly. Thick. Wavy. Fluffy. Plush. Silky. Every body is welcome.
"SMELLS DELICIOUS, MAKES YOUR SKIN FEEL LUXURIOUS AND YOUR LEGS FEEL FABULOUS." - NATALIE M • "LOOKS GREAT IN MY SHOWER, BUT ALSO LEFT MY SKIN FEELING NOURISHED AND HYDRATED AFTER SHAVING. I LOVE IT!" - KATY H • "A WELCOMED ADDITION TO OUR SHOWER - PRACTICALLY AND AESTHETICALLY. LUI MAKES SOMETHING I GENERALLY DREAD DOING A LITTLE LUXE EXPERIENCE." - SOPHIA K • "MY SKIN HAS NEVER FELT SMOOTHER! LUI IS AN ABSOLUTE GAME-CHANGER." - ELLA F • "I'M SO GLAD THERE IS FINALLY A MADE-FOR-PURPOSE SHAVE PRODUCT THAT SUITS ME. I NEVER THOUGHT I'D SAY THIS BUT I LOOK FORWARD TO SHAVING MY LEGS!" - EMILY B • "I’VE NEVER HAD A CLOSER SHAVE AND A BETTER AFTER-SHAVE FEEL ON MY PINS!" - PARIS T • "I LOVE THIS PRODUCT EVEN MORE THAN I THOUGHT I WOULD!" - EVIE H •, "SMELLS DELICIOUS, MAKES YOUR SKIN FEEL LUXURIOUS AND YOUR LEGS FEEL FABULOUS." - NATALIE M • "LOOKS GREAT IN MY SHOWER, BUT ALSO LEFT MY SKIN FEELING NOURISHED AND HYDRATED AFTER SHAVING. I LOVE IT!" - KATY H • "A WELCOMED ADDITION TO OUR SHOWER - PRACTICALLY AND AESTHETICALLY. LUI MAKES SOMETHING I GENERALLY DREAD DOING A LITTLE LUXE EXPERIENCE." - SOPHIA K • "MY SKIN HAS NEVER FELT SMOOTHER! LUI IS AN ABSOLUTE GAME-CHANGER." - ELLA F • "I'M SO GLAD THERE IS FINALLY A MADE-FOR-PURPOSE SHAVE PRODUCT THAT SUITS ME. I NEVER THOUGHT I'D SAY THIS BUT I LOOK FORWARD TO SHAVING MY LEGS!" - EMILY B • "I’VE NEVER HAD A CLOSER SHAVE AND A BETTER AFTER-SHAVE FEEL ON MY PINS!" - PARIS T • "I LOVE THIS PRODUCT EVEN MORE THAN I THOUGHT I WOULD!" - EVIE H •
EXPLORE BEC'S BODY CARE RITUAL
LUI has transformed the way I think about shaving; it’s no longer an afterthought, but an act of self-care and one that I actually look forward to. I hope you enjoy LUI as much as I do.
IN THE PRESS
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"Shaving is a never-loved task, but Australian brand LUI strives to change that"
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"A game changer when it comes to a close shave that lasts days"
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"Shaving is self-care, as proven by Rebecca Harding’s brand LUI"
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"Bringing aesthetics to your shower"
