WHATEVER YOUR TEXTURE.
PRICKLY. FUZZY. CURLY. THICK. WAVY. FLUFFY. PLUSH. SILKY. EVERY BODY IS WELCOME.
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Cruelty-Free -
Vegan -
Natural -
Non-Toxic
KIND TO BODY
Considered beauty without the confusion. The Shave Cream, Body Polish and Body Moisturiser are formulated with up to 97% naturally derived ingredients and less than 1% fragrance. They're developed and made in Australia by female chemists, plus they're vegan and cruelty-free. Our formulations are full of bioactive, plant-based ingredients and results-driven safe synthetics without any harmful additives, fillers or chemicals.
No parabens
No phthalates
No sulphates
No petro-chemicals
No synthetic dyes
No mineral oil
No palm oil
No animal testing
"SMELLS DELICIOUS, MAKES YOUR SKIN FEEL LUXURIOUS AND YOUR LEGS FEEL FABULOUS." - NATALIE M • "LOOKS GREAT IN MY SHOWER, BUT ALSO LEFT MY SKIN FEELING NOURISHED AND HYDRATED AFTER SHAVING. I LOVE IT!" - KATY H • "A WELCOMED ADDITION TO OUR SHOWER - PRACTICALLY AND AESTHETICALLY. LUI MAKES SOMETHING I GENERALLY DREAD DOING A LITTLE LUXE EXPERIENCE." - SOPHIA K • "MY SKIN HAS NEVER FELT SMOOTHER! LUI IS AN ABSOLUTE GAME-CHANGER." - ELLA F • "I'M SO GLAD THERE IS FINALLY A MADE-FOR-PURPOSE SHAVE PRODUCT THAT SUITS ME. I NEVER THOUGHT I'D SAY THIS BUT I LOOK FORWARD TO SHAVING MY LEGS!" - EMILY B • "I’VE NEVER HAD A CLOSER SHAVE AND A BETTER AFTER-SHAVE FEEL ON MY PINS!" - PARIS T • "I LOVE THIS PRODUCT EVEN MORE THAN I THOUGHT I WOULD!" - EVIE H •, "SMELLS DELICIOUS, MAKES YOUR SKIN FEEL LUXURIOUS AND YOUR LEGS FEEL FABULOUS." - NATALIE M • "LOOKS GREAT IN MY SHOWER, BUT ALSO LEFT MY SKIN FEELING NOURISHED AND HYDRATED AFTER SHAVING. I LOVE IT!" - KATY H • "A WELCOMED ADDITION TO OUR SHOWER - PRACTICALLY AND AESTHETICALLY. LUI MAKES SOMETHING I GENERALLY DREAD DOING A LITTLE LUXE EXPERIENCE." - SOPHIA K • "MY SKIN HAS NEVER FELT SMOOTHER! LUI IS AN ABSOLUTE GAME-CHANGER." - ELLA F • "I'M SO GLAD THERE IS FINALLY A MADE-FOR-PURPOSE SHAVE PRODUCT THAT SUITS ME. I NEVER THOUGHT I'D SAY THIS BUT I LOOK FORWARD TO SHAVING MY LEGS!" - EMILY B • "I’VE NEVER HAD A CLOSER SHAVE AND A BETTER AFTER-SHAVE FEEL ON MY PINS!" - PARIS T • "I LOVE THIS PRODUCT EVEN MORE THAN I THOUGHT I WOULD!" - EVIE H •
WHY SHOULDN’T SHAVING BE A MORE BEAUTIFUL EXPERIENCE? WE BELIEVE THIS EVERYDAY ACT CAN BE A MOMENT TO CONNECT WITH SELF AND CELEBRATE THE SKIN WE’RE IN.
A note from our founder
I’m so excited to introduce you to LUI: a razor and body care brand for women, by women.
Often overlooked and rarely a joy to use, I thought it was time that hair removal products got a makeover. I spent years talking with women about their body hair, the way in which they groom it (if they choose to do so), and how to elevate this experience.
The shaving category has always been male-dominated. While trends and cultural attitudes have evolved over the last few decades, the plastic pink razors we grew up with have not. As a beauty lover, I recognised that every other product I use in my daily routine is intentional, aesthetically pleasing and results-driven.
Why shouldn’t shaving be just as considered?
LUI has transformed the way I think about shaving; it’s no longer an afterthought, but an act of self-care and one that I actually look forward to. I hope you enjoy LUI as much as I do.
Rebecca Harding
