WE'RE LUI:
THE NEW RAZOR AND
BODY CARE BRAND DESIGNED
TO ELEVATE SHAVING

WHATEVER YOUR TEXTURE.

PRICKLY. FUZZY. CURLY. THICK. WAVY. FLUFFY. PLUSH. SILKY. EVERY BODY IS WELCOME.

Join our community #clublui @luibody

Cruelty-Free
Vegan
Natural
Non-Toxic

KIND TO BODY

Considered beauty without the confusion. The Shave Cream, Body Polish and Body Moisturiser are formulated with up to 97% naturally derived ingredients and less than 1% fragrance. They're developed and made in Australia by female chemists, plus they're vegan and cruelty-free. Our formulations are full of bioactive, plant-based ingredients and results-driven safe synthetics without any harmful additives, fillers or chemicals.

No parabens

No phthalates

No sulphates

No petro-chemicals

No synthetic dyes

No mineral oil

No palm oil

No animal testing

KIND TO PLANET

We understand that there’s a lot of greenwashing within the beauty industry, so we want to be transparent about the steps that we are taking to be more sustainable. We’re committed to growing, learning and innovating in order to find more circular solutions.

Our bottles, tubes and jars are made from at least 25% post-consumer recycled plastic and are packed in FSC certified boxes.

We ship our products in FSC certified mailer boxes.

We use FSC certified paper for our posters and postcards.

Our Shave Cream, Body Polish and Body Moisturiser have been developed by female chemists in Australia and made locally in Melbourne from 97% naturally derived ingredients.

"SMELLS DELICIOUS, MAKES YOUR SKIN FEEL LUXURIOUS AND YOUR LEGS FEEL FABULOUS." - NATALIE M • "LOOKS GREAT IN MY SHOWER, BUT ALSO LEFT MY SKIN FEELING NOURISHED AND HYDRATED AFTER SHAVING. I LOVE IT!" - KATY H • "A WELCOMED ADDITION TO OUR SHOWER - PRACTICALLY AND AESTHETICALLY. LUI MAKES SOMETHING I GENERALLY DREAD DOING A LITTLE LUXE EXPERIENCE." - SOPHIA K • "MY SKIN HAS NEVER FELT SMOOTHER! LUI IS AN ABSOLUTE GAME-CHANGER." - ELLA F • "I'M SO GLAD THERE IS FINALLY A MADE-FOR-PURPOSE SHAVE PRODUCT THAT SUITS ME. I NEVER THOUGHT I'D SAY THIS BUT I LOOK FORWARD TO SHAVING MY LEGS!" - EMILY B • "I’VE NEVER HAD A CLOSER SHAVE AND A BETTER AFTER-SHAVE FEEL ON MY PINS!" - PARIS T • "I LOVE THIS PRODUCT EVEN MORE THAN I THOUGHT I WOULD!" - EVIE H •, "SMELLS DELICIOUS, MAKES YOUR SKIN FEEL LUXURIOUS AND YOUR LEGS FEEL FABULOUS." - NATALIE M • "LOOKS GREAT IN MY SHOWER, BUT ALSO LEFT MY SKIN FEELING NOURISHED AND HYDRATED AFTER SHAVING. I LOVE IT!" - KATY H • "A WELCOMED ADDITION TO OUR SHOWER - PRACTICALLY AND AESTHETICALLY. LUI MAKES SOMETHING I GENERALLY DREAD DOING A LITTLE LUXE EXPERIENCE." - SOPHIA K • "MY SKIN HAS NEVER FELT SMOOTHER! LUI IS AN ABSOLUTE GAME-CHANGER." - ELLA F • "I'M SO GLAD THERE IS FINALLY A MADE-FOR-PURPOSE SHAVE PRODUCT THAT SUITS ME. I NEVER THOUGHT I'D SAY THIS BUT I LOOK FORWARD TO SHAVING MY LEGS!" - EMILY B • "I’VE NEVER HAD A CLOSER SHAVE AND A BETTER AFTER-SHAVE FEEL ON MY PINS!" - PARIS T • "I LOVE THIS PRODUCT EVEN MORE THAN I THOUGHT I WOULD!" - EVIE H •

WHY SHOULDN’T SHAVING BE A MORE BEAUTIFUL EXPERIENCE? WE BELIEVE THIS EVERYDAY ACT CAN BE A MOMENT TO CONNECT WITH SELF AND CELEBRATE THE SKIN WE’RE IN.

Join our community #clublui @luibody

A note from our founder

I’m so excited to introduce you to LUI: a razor and body care brand for women, by women.

Often overlooked and rarely a joy to use, I thought it was time that hair removal products got a makeover. I spent years talking with women about their body hair, the way in which they groom it (if they choose to do so), and how to elevate this experience.

The shaving category has always been male-dominated. While trends and cultural attitudes have evolved over the last few decades, the plastic pink razors we grew up with have not. As a beauty lover, I recognised that every other product I use in my daily routine is intentional, aesthetically pleasing and results-driven.

Why shouldn’t shaving be just as considered?

LUI has transformed the way I think about shaving; it’s no longer an afterthought, but an act of self-care and one that I actually look forward to. I hope you enjoy LUI as much as I do.

Rebecca Harding, Founder

OUR STANCE ON HAIR REMOVAL

We’re aiming to rewrite naff stereotypes within the female shaving category and instead create a community based around body positivity and inclusivity. Rather than promoting the archaic idea that shaving is obligatory, we want our female-identifying customers to embrace their body hair and their choice whether or not to remove it.

Body hair is natural and beautiful. Choosing to remove it is a personal preference. If women choose to shave, they often shave a larger surface area of the body than men. But our options in this space have remained limited and outdated.

As beauty-lovers, we wanted our shaving products to reflect who we are as modern women. It’s our choice whether to remove our body hair or not. Either way, we think it’s time we change the approach.

ABOUT OUR CO-FOUNDERS

Model Rebecca Harding knows beauty. Having worked as an ambassador and face of some of the world’s biggest beauty brands (including Kérastase, L’Oreal, Lâncome and Mecca Cosmetica), she distils her insider knowledge into her own brand: LUI. Rebecca is joined by co-founder Ingrid Kesa, a beauty writer and brand expert who has worked with Chanel, Augustinus Bader and Melanie Grant.

The two were introduced (virtually) by a mutual friend during the 2020 Melbourne lockdowns, and soon started working together – but the initial idea for LUI was sparked many years beforehand. Rebecca found herself constantly reaching for her boyfriend’s razor, and saw a gap in the local market for a female-centric shaving product catering to the modern woman.

A market-first in Australia and over three years in the making, the duo are so excited to introduce you to LUI: the new razor and body care brand designed to elevate shaving, whatever your texture.

YOU ARE $120.00 AWAY FROM FREE SHIPPING

WE'RE LUI: THE NEW RAZOR AND BODY CARE BRAND DESIGNED TO ELEVATE SHAVING

WHATEVER YOUR TEXTURE. PRICKLY. FUZZY. CURLY. THICK. WAVY. FLUFFY. PLUSH. SILKY. EVERY BODY IS WELCOME.

WE'RE LUI:
THE NEW RAZOR AND
BODY CARE BRAND DESIGNED
TO ELEVATE SHAVING

WHATEVER YOUR TEXTURE.

PRICKLY. FUZZY. CURLY. THICK. WAVY. FLUFFY. PLUSH. SILKY. EVERY BODY IS WELCOME.