we’re LUI:
THE NEW RAZOR AND
BODY CARE BRAND DESIGNED
TO ELEVATE SHAVING

WHATEVER YOUR TEXTURE.

PRICKLY. FUZZY. CURLY. THICK. WAVY. FLUFFY. PLUSH. SILKY. EVERY BODY IS WELCOME.

Join our community #clublui @luibody
  • Cruelty-Free
  • Vegan
  • Natural
  • Non-Toxic

KIND TO BODY

Considered beauty without the confusion. The Shave Cream, Body Polish and Body Moisturiser are formulated with up to 97% naturally derived ingredients and less than 1% fragrance. They're developed and made in Australia by female chemists, plus they're vegan and cruelty-free. Our formulations are full of bioactive, plant-based ingredients and results-driven safe synthetics without any harmful additives, fillers or chemicals.

No parabens

No phthalates

No sulphates 

No petro-chemicals

No synthetic dyes

No mineral oil

No palm oil

No animal testing

"SMELLS DELICIOUS, MAKES YOUR SKIN FEEL LUXURIOUS AND YOUR LEGS FEEL FABULOUS." - NATALIE M • "LOOKS GREAT IN MY SHOWER, BUT ALSO LEFT MY SKIN FEELING NOURISHED AND HYDRATED AFTER SHAVING. I LOVE IT!" - KATY H • "A WELCOMED ADDITION TO OUR SHOWER - PRACTICALLY AND AESTHETICALLY. LUI MAKES SOMETHING I GENERALLY DREAD DOING A LITTLE LUXE EXPERIENCE." - SOPHIA K • "MY SKIN HAS NEVER FELT SMOOTHER! LUI IS AN ABSOLUTE GAME-CHANGER." - ELLA F • "I'M SO GLAD THERE IS FINALLY A MADE-FOR-PURPOSE SHAVE PRODUCT THAT SUITS ME. I NEVER THOUGHT I'D SAY THIS BUT I LOOK FORWARD TO SHAVING MY LEGS!" - EMILY B • "I’VE NEVER HAD A CLOSER SHAVE AND A BETTER AFTER-SHAVE FEEL ON MY PINS!" - PARIS T • "I LOVE THIS PRODUCT EVEN MORE THAN I THOUGHT I WOULD!" - EVIE H •,   "SMELLS DELICIOUS, MAKES YOUR SKIN FEEL LUXURIOUS AND YOUR LEGS FEEL FABULOUS." - NATALIE M • "LOOKS GREAT IN MY SHOWER, BUT ALSO LEFT MY SKIN FEELING NOURISHED AND HYDRATED AFTER SHAVING. I LOVE IT!" - KATY H • "A WELCOMED ADDITION TO OUR SHOWER - PRACTICALLY AND AESTHETICALLY. LUI MAKES SOMETHING I GENERALLY DREAD DOING A LITTLE LUXE EXPERIENCE." - SOPHIA K • "MY SKIN HAS NEVER FELT SMOOTHER! LUI IS AN ABSOLUTE GAME-CHANGER." - ELLA F • "I'M SO GLAD THERE IS FINALLY A MADE-FOR-PURPOSE SHAVE PRODUCT THAT SUITS ME. I NEVER THOUGHT I'D SAY THIS BUT I LOOK FORWARD TO SHAVING MY LEGS!" - EMILY B • "I’VE NEVER HAD A CLOSER SHAVE AND A BETTER AFTER-SHAVE FEEL ON MY PINS!" - PARIS T • "I LOVE THIS PRODUCT EVEN MORE THAN I THOUGHT I WOULD!" - EVIE H •  

WHY SHOULDN’T SHAVING BE A MORE BEAUTIFUL EXPERIENCE? WE BELIEVE THIS EVERYDAY ACT CAN BE A MOMENT TO CONNECT WITH SELF AND CELEBRATE THE SKIN WE’RE IN.

Join our community #clublui @luibody