WE’RE LUI: THE NEW RAZOR AND BODY CARE BRAND DESIGNED TO ELEVATE SHAVING
We believe shaving should be a more beautiful experience. Up until now hair removal was considered a chore, but we’re here to change that: we think shaving deserves a place in the self-care routine.
So we’ve created conscious products that elevate your daily beauty ritual while considering body and planet. It doesn’t hurt that they look great while doing it.
EXPLORE BEC'S BODY CARE RITUAL
LUI has transformed the way I think about shaving; it’s no longer an afterthought, but an act of self-care and one that I actually look forward to. I hope you enjoy LUI as much as I do.
WHY SHOULDN’T SHAVING BE A MORE BEAUTIFUL EXPERIENCE?
WE BELIEVE THIS EVERYDAY ACT CAN BE A MOMENT TO CONNECT WITH SELF AND CELEBRATE THE SKIN WE’RE IN.
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