WOMEN'S BODY CARE ESSENTIALS
BEAUTY EDITOR APPROVED
Frequently asked questions
What does a complete body care ritual with LUI look like?
A complete body care ritual with LUI treats your body like facial skin. Start with Body Polish to exfoliate and prep. Use Shave Cream to soften hair and protect skin. Shave with the LUI Razor for control and a close finish. Finish with Body Moisturiser to hydrate, support the skin barrier and leave skin soft, smooth and healthy.
Why did you create LUI?
LUI was created to redefine women’s shaving and body care. Traditional products prioritised convenience over skin health, despite women shaving larger areas. LUI takes a skincare-led approach, treating body skin like facial skin to improve hydration, reduce irritation and support overall skin health, turning shaving into a more effective, elevated self-care ritual.
What is a body skin care routine, and why is it important?
A body skin care routine is a consistent way to keep skin smooth, hydrated and healthy. Key steps include exfoliation, shaving and hydration, which remove dead skin cells, prevent ingrown hairs, reduce irritation and support the skin barrier. A good routine improves skin texture and enhances shaving results for smoother, healthier, more radiant skin.
How do I create a body and skincare ritual with LUI?
A body and skincare ritual with LUI focuses on three steps: exfoliate, shave and hydrate. Each product uses skincare-led formulations designed to treat body skin like facial skin. Paired with a Razor built for the way women shave, this routine helps reduce irritation and leaves skin smoother, healthier and more refined.
How is women's body care different from men's body care?
Women’s body care differs from men’s by focusing on larger, more sensitive areas beyond the face. It requires products that support hydration, skin barrier health and overall comfort. Unlike traditional approaches, modern women’s body care treats body skin with the same care as facial skincare, prioritising skin health over convenience for smoother, healthier results.
How do I get rid of ingrown hairs?
Ingrown hairs are often caused by dead skin buildup, poor shaving technique and lack of hydration. Exfoliate regularly to keep pores clear, use a quality shave cream and razor to minimise irritation, and moisturise to support the skin barrier. A consistent routine helps keep skin smooth, clear and free from ingrown hairs.
FRIENDS OF LUI
The LUI Ritual asks friends of the brand about their own positive habits and how they elevate their day.
