A Luxury Razor & Women's Body Care Brand To Elevate Shaving | LUI

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WOMEN'S BODY CARE ESSENTIALS

BEST SELLERS

SAVE WITH SETS

RAZOR

For your best shave yet

Rated 4.9 out of 5 stars

BODY MOISTURISER

BODY MOISTURISER

Intensely hydrating & cocooning

Rated 5.0 out of 5 stars

SHAVE CREAM

Protects & cushions skin

Rated 4.6 out of 5 stars

BODY POLISH

Resurfaces & reveals radiance

Rated 4.9 out of 5 stars

EVERYTHING SET

Your ultimate body care ritual

Rated 5.0 out of 5 stars

SHAVE SET

Smooth, hydrated & illuminated skin

Rated 4.7 out of 5 stars

DUO SET

Double-up on LUI

Rated 5.0 out of 5 stars

REPLENISH SET

Restock your beauty cabinet

Rated 5.0 out of 5 stars

NOT JUST A RAZOR. A RITUAL.

LUI is an Australian women’s body care brand redefining the shaving experience. From our signature razor to shave cream, body moisturiser, and body polish, each product is designed to elevate daily rituals. With skin health at the core, our high-performance formulations are crafted using naturally bio-active ingredients that hydrate, protect and restore. Until now, hair removal has been considered a chore. At LUI, we believe shaving should be a more beautiful experience. Something you look forward to as a self-care ritual.

DISCOVER THE RANGE

CURATED FOR YOU

For your best shave yet

Rated 4.9 out of 5 stars

BODY MOISTURISER

BODY MOISTURISER

Intensely hydrating & cocooning

Rated 5.0 out of 5 stars

Protects & cushions skin

Rated 4.6 out of 5 stars

Resurfaces & reveals radiance

Rated 4.9 out of 5 stars

REFILL BLADE SET

REFILL BLADE SET

Diamond-sharp blades

Rated 5.0 out of 5 stars

Store your essentials

Your ultimate body care ritual

Rated 5.0 out of 5 stars

Smooth, hydrated & illuminated skin

Rated 4.7 out of 5 stars

"The shaving category has long been male-dominated. We created LUI to offer a different perspective.

A women’s shaving and body care brand, designed to treat the skin on your body with the same care as your face.

Our razor took over three years to develop, engineered for the way women shave. Paired with skincare-led formulations, it transforms shaving into a more considered ritual.

More refined. More intentional. More beautiful.”

Rebecca Harding
Founder

READ MORE

BEAUTY EDITOR APPROVED

"Shaving is a never-loved task, but Australian brand LUI strives to change that"

Vogue

FRIENDS OF LUI

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LUI Ritual: Steph Walsh

The holistic facialist on morning cacao and oil cleansing.

LUI Ritual: Melissa Leong

The TV presenter shares the little moments that make her days big.

LUI Ritual: Georgia Garnaut

Spend some time with the ARETAE founder and mother of two.

LUI Ritual: Yianna Velos

From dawn to dusk with the Golden Groves founder.

LUI Ritual: Lucy Brownless

The yoga teacher starts her day with lemon water.

LUI Ritual: Maria Thattil

The moments that light up this multi-hyphenate's day.

LUI Ritual: Erin Deering

The Deering founder shares why she is so excited about life right now.

LUI Ritual: Ash Pollard

A day in the life with the content creator and reality TV personality.

LUI Ritual: Ella Squire

Get to know the Melbourne-based TikTok influencer.