LUI Ritual: Mattie Gouman
Here at LUI, we love the idea of rituals: those little everyday practices that help you feel calm, centred and whole. We believe shaving deserves to be part of this self-care routine. In celebration of mindful moments, the LUI Ritual series asks friends of the brand about their own positive habits and how they elevate their day.
HI, MY NAME IS… Mattie Gouman.
BUT EVERYONE CALLS ME… depends who you are asking. I have a few, but mostly it's 'Matts'.
WHEN I WAS GROWING UP I DREAMED OF BEING… anything like my mum – working in fashion! She was at Elle magazine, and I grew up watching her rush off to runway shows, beauty events and editorial meetings, always with a stack of glossy pages in hand. I never knew what exactly it was I wanted to do, but I knew I just loved the creativity of the fashion industry and that’s where I wanted to be!
BUT NOW I WORK AS… I almost followed her lead… I used to work full-time in social media for an Australian fashion brand. Now I am a full-time fashion content creator and small business owner who co-owns a brand called TWO SWIM.
THE FIRST THING I DO WHEN I WAKE UP IS… guilty of checking my phone, emails and having a cheeky TikTok scroll, but most usually moving Bunny (our dog) into bed with me for a snuggle…
THE LAST SONG I PLAYED ON SPOTIFY… 'Why Georgia' by John Mayer.
MY MORNING ROUTINE IS…
1. It always starts with wake-up cuddles with Bunny; the cosiest, most comforting way to ease into the day.
2. Next is a shower (depending on whether it’s a hair wash day or not), followed by my non-negotiable skincare ritual. Layering on LUI’s BODY MOISTURISER to lock in hydration and give my skin some love. This part of my morning always feels like a small act of self-care.
3. Then comes one of my favourite daily rituals: picking out an outfit. I always go for something colourful, fun and comfy. Getting dressed feels like self-expression, and it really sets the tone for the day ahead.
4. A coffee follows… always. Sometimes made at home, sometimes picked up on a walk — either way, it’s a moment of calm before the day starts moving.
THE PERFUME I SPRAY ON RIGHT BEFORE I LEAVE THE HOUSE IS… Maison Crivelli Hibiscus Mahajád Extrait de Parfum.
MY COFFEE ORDER IS… regular cap with extra choc (because why not treat yourself?).
THROUGHOUT MY DAY I FIND JOY IN… picking out my outfits and sharing these online. I find so much joy in picking out a fun colourful outfit for the day, or packing orders for Two Swim. We handwrite all the thank you cards and it brings me so much joy personalising these to each order and customer!
MY LUNCH ORDER IS… a nourish bowl or sushi if I’m on the go – quick, fresh and satisfying.
MY 3PM PICK-ME-UP IS… a cup of tea. Yes, I am a nanna!
AFTER A LONG DAY I SWITCH OFF BY… journaling for me is a big one, even if it’s for five minutes, especially writing what I'm grateful for.
THE LAST BOOK I COULDN’T PUT DOWN… November 9 by Colleen Hoover.
MY NIGHTTIME ROUTINE IS…
1. Wind down for the night after my everything shower. I am using the LUI RAZOR and, wow, has it been a game changer! I am absolutely obsessed with the SHAVE CREAM.
2. I make a cup of tea that is normally a black tea but sometimes opt for a peppermint. It is quite literally my favourite part of the night to wind down.
3. I like to either journal or read if Harry and I aren't bingeing a new Netflix series.
4. Usually checking my schedule to see what work and meetings I have coming up for the next day, and replying to any last minute emails or messages I have missed.
THE LAST THING I DO BEFORE BED IS… give Bunny and Harry a big cuddle before we turn the lights off!
YOU CAN FIND ME ONLINE AT... @MATTIEGOUMAN and @TWOSWIM.