LUI Ritual

LUI Ritual: Ella Squire

LUI Ritual: Ella Squire


Here at LUI, we love the idea of rituals: those little everyday practices that help you feel calm, centred and whole. We believe shaving deserves to be part of this self-care routine. In celebration of mindful moments, the LUI Ritual series asks friends of the brand about their own positive habits and how they elevate their day.


HI, MY NAME IS… Ella.


BUT EVERYONE CALLS ME… El/Ella.


WHEN I WAS GROWING UP I DREAMED OF BEING… a Hollywood actress or a doctor.


BUT NOW I WORK AS… a social media content creator.


THE FIRST THING I DO WHEN I WAKE UP IS… check the time.


THE LAST SONG I PLAYED ON SPOTIFY… 'Let's Go Back' by Jungle. 


MY MORNING ROUTINE IS… 


1. Shower and do my skin and body care routine. The LUI body care range is my favourite, of course! I cleanse with the BODY POLISH in the shower and then apply the MOISTURISER after and it honestly lasts me all day. It’s the best!


2. I will take Ziggy for a walk and get my morning coffee. The best part of the day.


3. Typically I will come home and set a few daily goals and mentally structure out my day.


4. Pick an outfit for the day and get dressed! I will usually do a quick no-makeup makeup look with a tinted moisturiser on days that I don’t have an event.


5. Set up my laptop and begin going through emails, post content from the previous day, and begin editing!


THE PERFUME I SPRAY ON RIGHT BEFORE I LEAVE THE HOUSE IS… currently it’s Sì by Giorgio Armani.


MY COFFEE ORDER IS… almond cappuccino. The best.

THROUGHOUT MY DAY I FIND JOY IN… honestly, I find so much joy watching my dog run around the dog park meeting other dogs. It’s so wholesome and always makes my morning. MY MORNING COFFEE! I also love a simple night in; cooking a home cooked meal and then getting cozy on the couch and watching a movie or TV show.


MY LUNCH ORDER IS… either a chicken vermicelli noodle bowl or eggs and avocado on sourdough.


MY 3PM PICK-ME-UP IS… a pack of Funday lollies and a crisp Pepsi Max.


AFTER A LONG DAY I SWITCH OFF BY… turning my phone on DND, having a long shower and doing my night time skin routine, and writing a list of things I was grateful for that day.


THE LAST BOOK I COULDN’T PUT DOWN… Verity by Colleen Hoover.


MY NIGHTTIME ROUTINE IS…


1.If it’s a nice night, I will typically go for a short walk with my partner and pooch.


2. A long, hot shower cleansing my skin and body. Followed by my skincare routine which I'm still trying to perfect. Currently I am loving the Sulwhasoo cleanser, activating serum and renewing cream.


3. Cook and eat a nice dinner or order Uber Eats.


4. Gratitude journaling with a side of dessert (typically Yo-Chi).


5. LED face mask while watching a TV show and scrolling through Instagram or Pinterest.


THE LAST THING I DO BEFORE BED IS… I make a to-do list for the next day and figure out what time I need to set my alarm.


YOU CAN FIND ME ONLINE AT... @ELLA_SQUIRE and @SQUIZZAY