YOUR GLOW STARTS HERE

Discover the LUI ritual, hydrated, healthy skin

NOT JUST A RAZOR. A RITUAL.

Our signature Razor is custom-designed for the way women shave, gliding effortlessly over curves, edges and hard-to-reach places to deliver your smoothest shave yet – without the irritation. Say goodbye to razor burn, bumps and ingrown hairs. With five ultra-fine blades cushioned in moisturising Vitamin E, the Razor protects your skin at every pass, elevating shaving into a moment of care.

BEAUTY EDITOR APPROVED

"Shaving is a never-loved task, but Australian brand LUI strives to change that"
Vogue

FRIENDS OF LUI

The LUI Ritual asks friends of the brand about their own positive habits and how they elevate their day.