LUI Ritual

LUI Ritual: Lauren Trend

LUI Ritual: Lauren Trend


Here at LUI, we love the idea of rituals: those little everyday practices that help you feel calm, centred and whole. We believe shaving deserves to be part of this self-care routine. In celebration of mindful moments, the LUI Ritual series asks friends of the brand about their own positive habits and how they elevate their day.


HI, MY NAME IS… Lauren Trend.


BUT EVERYONE CALLS ME… LT.


WHEN I WAS GROWING UP I DREAMED OF BEING… a creative of some kind.


BUT NOW I WORK AS… exactly that.


THE FIRST THING I DO WHEN I WAKE UP IS… cuddle in bed with my daughter, Mila.


THE LAST SONG I PLAYED ON SPOTIFY… 'Birds of a Feather' by Billie Eilish. Mila’s obsessed with dance parties and this is very much the song of the moment!


MY MORNING ROUTINE IS… 

1. Wake up and feed Mila and try to have some breakfast myself, followed by some collagen supplements. Lately I’ve really been impressed by the Vida Glow Collagen Liquid Advance.


2. I do my AM skincare routine: a double cleanse with an oil followed by a milky cleanser, then I use my San Lueuer LED mask before hydrating and applying SPF 50+ for the day.


3. Get us all ready and out the door for kindy drop off.


4. Listen to an audio book or podcast on my way to work.


5. Tackle my inbox and get started on work for the day.


THE PERFUME I SPRAY ON RIGHT BEFORE I LEAVE THE HOUSE IS… Comète by Chanel.


MY COFFEE ORDER IS… a strong iced latte, no matter the season.

THROUGHOUT MY DAY I FIND JOY IN… working on creative projects with brands and brand founders that truly inspire me.


MY LUNCH ORDER IS… a salad from GREEN-ON.


MY 3PM PICK-ME-UP IS… Tony's Chocolonely.


AFTER A LONG DAY I SWITCH OFF BY… reading or watching a TV series. But honestly, and always in tandem with at least one of the former, scrolling on my phone.


THE LAST BOOK I COULDN’T PUT DOWN… I read quotes a lot but the last book I read in almost one sitting was Glossy: Ambition, Beauty and the Inside Story of Emily Weiss’s Glossier by Marisa Meltzer. It’s a great read for beauty lovers!


MY NIGHTTIME ROUTINE IS… 

1. Pick my daughter up from kindy for the dinner/bath/bedtime bookend of the day.


2. Sit down for a family dinner before popping Mila in the bath while I shower.


3. PM skincare and body care routine. Dry body brushing before the shower, always! I love to use my LUI RAZOR (and SHAVE CREAM!) each night to tidy up, followed by a thick slather of the BODY MOISTURISER. I’m absolutely addicted to the smell of it. The whole family uses it each night. It’s become our calming evening scent.


4. Read Mila some books and pop her down to bed.


5. Get a little bit more work done if need be then switch off for the night by curling up with a book or watching a TV series with my partner, Lu.


THE LAST THING I DO BEFORE BED IS… journal and take a few deep breaths.


YOU CAN FIND ME ONLINE AT... @LAURENTREND and @SELF.PRACTICE