LUI Ritual

LUI Ritual: Dani Shreeve

LUI Ritual: Dani Shreeve



Here at LUI, we love the idea of rituals: those little everyday practices that help you feel calm, centred and whole. We believe shaving deserves to be part of this self-care routine. In celebration of mindful moments, the LUI Ritual series asks friends of the brand about their own positive habits and how they elevate their day.




HI, MY NAME IS… Danielle Shreeve.




BUT EVERYONE CALLS ME… Dani, Dan or Dani Mae.




WHEN I WAS GROWING UP I DREAMED OF BEING… a fashion designer or working in some role within the fashion world, I was always so drawn to style and creativity.




BUT NOW I WORK AS… model and fashion/lifestyle content creator.




THE FIRST THING I DO WHEN I WAKE UP IS… turn on my coffee machine (addict, I know).




THE LAST SONG I PLAYED ON SPOTIFY… 'Paradise' by Sade. It’s an oldie but a goodie.




MY MORNING ROUTINE IS… 




1. Drink a glass of warm lemon water.




2. Make a takeaway coffee and head to pilates! I do a mix of reformer, hot mat and yoga throughout the week at Coreplus and Fluidform.




3. Home to shower and full skincare routine.




4. Make breakfast, which lately consists of either eggs and avocado on toast or granola and coconut milk. I’ll check any urgent emails from clients whilst eating and flag them for later.




5. Take my two golden retrievers Arlo and Charlie for a walk to the park for a run around.




THE PERFUME I SPRAY ON RIGHT BEFORE I LEAVE THE HOUSE IS… currently, Tarkine by Vahy.




MY COFFEE ORDER IS… ¾ strong oat latte.

THROUGHOUT MY DAY I FIND JOY IN… making time for a pilates class. I always feel my best when I prioritize this. Playing with my dogs in the morning (of course!). And getting the opportunity to work with incredible brands I’ve admired and followed for years. I always feel so grateful when our paths end up aligning.




MY LUNCH ORDER IS… currently obsessed with a good salad sandwich (Morning Market!).




MY 3PM PICK-ME-UP IS… I love a good smoothie. For a 3pm pick up it’s normally a mix of cocoa, coconut milk, cinnamon, dates and peanut butter to keep me going for the afternoon.




AFTER A LONG DAY I SWITCH OFF BY… taking my dogs for a nature walk, getting to an infrared sauna or having a magnesium bath.



THE LAST BOOK I COULDN’T PUT DOWN… Darling Girls by Sally Hepworth.




MY NIGHTTIME ROUTINE IS…




1.Cook a nutritious dinner. I love being creative in the kitchen and find so much joy in making healthy meals that taste delicious.




2. Shower or magnesium bath and full skincare routine.




3. Watching a good show, scanning Pinterest for inspiration and a little social media catch up.




4. Light a candle, Vahy's Tarkine is my current go-to.




5. Read a chapter or two of my book.




THE LAST THING I DO BEFORE BED IS… I spritz my room with Vahy Ember Haze. It’s the most divine natural blend of amber, wood and vanilla. It’s the most calming and relaxing scent.




YOU CAN FIND ME ONLINE AT... @DANI.SHREEVE.