LUI Ritual

LUI Ritual: Jennie Soderlind

LUI Ritual: Jennie Soderlind



Here at LUI, we love the idea of rituals: those little everyday practices that help you feel calm, centred and whole. We believe shaving deserves to be part of this self-care routine. In celebration of mindful moments, the LUI Ritual series asks friends of the brand about their own positive habits and how they elevate their day.


HI, MY NAME IS… Jennie.


BUT EVERYONE CALLS ME… Yennie.


WHEN I WAS GROWING UP I DREAMED OF BEING… an olympian equestrian or pop star.


BUT NOW I WORK AS… entrepreneur and pilates teacher.


THE FIRST THING I DO WHEN I WAKE UP IS… drink water.


THE LAST SONG I PLAYED ON SPOTIFY… 'Speyside' by Bon Iver.


MY MORNING ROUTINE IS… 


1. Drink water.


2. Stretch.


3. Caffeine and breakfast.


4. Skincare and get ready.


5. Morning walk or Pilates class.


THE PERFUME I SPRAY ON RIGHT BEFORE I LEAVE THE HOUSE IS… Asedos Aromatic Cherry perfume oil.


MY COFFEE ORDER IS… small latte, extra hot.

THROUGHOUT MY DAY I FIND JOY IN… moving my body.


MY LUNCH ORDER IS… coconut chicken with half rice, half greens from Fishbowl.


MY 3PM PICK-ME-UP IS… a little kitchen dance and a snack.


AFTER A LONG DAY I SWITCH OFF BY… cooking, reading and watching a movie.


THE LAST BOOK I COULDN’T PUT DOWN… Iron Flame by Rebecca Yarros.


MY NIGHTTIME ROUTINE IS…


1. Dinner.


2. Spending time with my partner.


3. Tea and nighttime treat.


4. Skincare routine.


5. Mouthtape on, read until I fall asleep


THE LAST THING I DO BEFORE BED IS… read.


YOU CAN FIND ME ONLINE AT... @SODERLINDJENNIE and @THESODERLINDMETHOD.