LUI Ritual: Erica Jade
Here at LUI, we love the idea of rituals: those little everyday practices that help you feel calm, centred and whole. We believe shaving deserves to be part of this self-care routine. In celebration of mindful moments, the LUI Ritual series asks friends of the brand about their own positive habits and how they elevate their day.
HI, MY NAME IS… Erica Jade.
BUT EVERYONE CALLS ME… Reeks, Ricky or Ez (stunning nicknames, I know).
WHEN I WAS GROWING UP I DREAMED OF BEING… truthfully, a mermaid out of H20: Just Add Water. Career-wise, I wanted to be a weather girl because they got to dress up and go on TV.
BUT NOW I WORK AS… a model and content creator.
THE FIRST THING I DO WHEN I WAKE UP IS… check The Iconic to see if any of my wishlist items have gone on sale overnight. Then, I say to myself “today is a good day” (esp. if something did in fact go on sale).
THE LAST SONG I PLAYED ON SPOTIFY… 'Tell Me' by Neil Frances.
MY MORNING ROUTINE IS…
1. Pilates! (duh!) with lots of coffee on the drive there.
2. Have my collagen and supplements. At the moment I am back on The Beauty Chef Glow powder and fish oil for glowing skin.
3. Lather myself in LUI BODY MOISTURISER after my morning shower because it truly smells like heaven on earth and throw on some eye patches to de-puff the sleepy eyes. (I would sleep in till 10am if I could, not a morning gal).
4. Have 2-3 meltdowns about what outfit I’m going to wear before choosing something basic AF.
5. More coffee, shovel some GF toast in my mouth and I’m out the door to my shoots/jobs. No day is the same.
THE PERFUME I SPRAY ON RIGHT BEFORE I LEAVE THE HOUSE IS… Molecule 01! My signature.
MY COFFEE ORDER IS… strong soy latte.
THROUGHOUT MY DAY I FIND JOY IN… finding Golden Retrievers on the street and giving them a good pat. Silly messages from the gals group chats about our days. The first sip of a really good coffee. A toastie that’s toasted perfectly and not soggy. Not getting a ticket on Chapel Street. The small things...
MY LUNCH ORDER IS… some sort of delish GF sandwich. Think lot’s of chicken, avo, some goood salad, and pesto.
MY 3PM PICK-ME-UP IS… a matcha or a Krumble bite! (Extra collagen).
AFTER A LONG DAY I SWITCH OFF BY… calling a friend. Debriefing on the day. Pilates or sauna.
THE LAST BOOK I COULDN’T PUT DOWN… All I Ever Wanted Was To Be Hot by Lucinda Price.
MY NIGHTTIME ROUTINE IS…
1. Hot girl shower!! Lot’s of singing. Lot’s of LUI-body-ing.
2. Skincare and body care.
3. Throw on Friends in the background and cook some dinner.
4. Eat and scroll. I know it’s bad but we all do it.
5. Make myself a sleepy hot chocolate and tell myself I’ll go to bed early and then never do. I am such a night owl and end up working till 10-11pm.
THE LAST THING I DO BEFORE BED IS… cuticle oil, probably spiral about something weird I said during the day and then check that wishlist one more time.
YOU CAN FIND ME ONLINE AT... @__ERICAJADE.