LUI Ritual: Eleanor Pendleton

LUI Ritual: Eleanor Pendleton


Here at LUI, we love the idea of rituals: those little everyday practices that help you feel calm, centred and whole. We believe shaving deserves to be part of this self-care routine. In celebration of mindful moments, the LUI Ritual series asks friends of the brand about their own positive habits and how they elevate their day.


HI, MY NAME IS… Eleanor Pendleton.


BUT EVERYONE CALLS ME… El.


WHEN I WAS GROWING UP I DREAMED OF BEING… the editor of Cosmopolitan magazine. I was – and continue to be – in awe of past editors Bronwyn Mccahon and Sarah Wilson. I have so much respect for female editors; especially now knowing many of them were mothers of small children at the time, juggling so many balls, leading teams and running these brand businesses. They made it look effortless but being a mother myself now makes me realise just how much pressure and responsibility they had.


BUT NOW I WORK AS… Founder and Creative Director of GRITTY PRODUCTIONS and Founder of GRITTY PRETTY.


THE FIRST THING I DO WHEN I WAKE UP IS… I’d like to say drink a glass of lemon water… but the truth is I check emails and socials on my phone first to see anything that has come through overnight. Then, I get up and make myself a matcha latte and drink a glass of water before either going to pilates or yoga.


THE LAST SONG I PLAYED ON SPOTIFY… 'Messy' by Lola Young.


MY MORNING ROUTINE IS… 


1. Reformer pilates at 6am.


2. Drink an oat milk matcha latte or coffee.


3. Shower and apply skincare.


4. Wake up my kids and get them fed and dressed.


5. Get to work by 9:30am.


THE PERFUME I SPRAY ON RIGHT BEFORE I LEAVE THE HOUSE IS… I switch up my perfume everyday based on my mood, the weather and where I’m going. Lately, I’ve been wearing GENTLE HABITS PERFUME OIL in ‘Yamba’. It’s a little smokey, a bit salty and very sexy.


MY COFFEE ORDER IS… regular cappuccino (extra hot). I’ve been getting into ceremonial grade matcha lately and love an iced oat matcha latte especially during summer.

THROUGHOUT MY DAY I FIND JOY IN… the work I do, the people and brands I collaborate with and my beautiful family.


MY LUNCH ORDER IS… a tuna nicoise salad.


MY 3PM PICK-ME-UP IS… LOCO LOVE chocolate.


AFTER A LONG DAY I SWITCH OFF BY… once I’ve fed, bathed and put my kids to bed, I love to sit with my husband and either play a game of backgammon or watch Gardening Australia or Grand Designs. Yes, I’ve reached peak middle age and I absolutely love it!


THE LAST BOOK I COULDN’T PUT DOWN… Good Material by Dolly Alderton.


MY NIGHTTIME ROUTINE IS…


1.Finishing touches on my shiny new business (launching 2025!).


2. Send an email to my kids. I don’t do this every single night but rather every couple of weeks. I will email them and update them on what’s happening in their life, attaching photos and videos. When they’re older, I’ll give them the login and they'll be able to read all these digital love letters to them from their mother.


3. Evening shower.


4. Nighttime skincare routine.


5. Burn my favourite Jo Malone FRESH FIG & CASSIS TOWNHOUSE CANDLE.


THE LAST THING I DO BEFORE BED IS… look on realestate.com.au. Kiss my babies and husband to sleep.


YOU CAN FIND ME ONLINE AT... @ELEANORPENDLETON, @GRITTY_PRETTY and @GRITTYPRODUCTIONS_.